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Honest comparison

We'll tell you when someone else is the better fit.

Most agency comparison pages exist to make competitors look bad. This one exists to help you make the right decision — even if that decision isn't us.

Side-by-side

What you actually get for your money.

Same table as the home page. Wins-first ordering, honest losses at the bottom. Each row's 'why this matters' explanation is in the section below the table.

Feature ConvertSprout NiceJob Scorpion WordPress agency
Site loads in under 2 seconds on a phone
Hands-off technical maintenance All included Self-service Included (12–24 mo contract) Extra retainer or DIY
Custom-designed for your business (not a template) Template — pick a layout Custom (proprietary CMS)
Ranks locally with unique service-area pages Yes — 250+ words each One generic page Varies
Show service prices on your site (optional)
Takes booking requests with real availability Yes — booking widget Contact form only Varies
You can leave and take everything with you
Contract length required None — month-to-month Month-to-month 12–24 months Varies
Real first-year cost All-in first-year cost $8,688 ~$2,345 $48,000+ ~$26,000
Reviews automation included Add-on or partner Yes — their core product Sometimes
Paid ads management included Referral only Often

Don't take our word for it. Run any URL through pagespeed.web.dev and compare.

Lighthouse scores measured via PageSpeed Insights mobile, May 2026. ConvertSprout's 100/100/100/100 verified from summit-hvac.convertsprout.com. Competitor scores are representative averages from publicly indexed customer sites; specific results will vary. Pricing claims based on publicly available pricing information as of May 2026; specific quotes may vary by location, scope, and negotiation. First-year cost: ConvertSprout = Momentum tier ($349/mo × 12) + Pro build ($4,500) = $8,688.

Why each row matters

What each dimension means for contractor outcomes.

Tables compress decisions into yes/no/$. The rows below explain what each row is actually measuring and why it affects your business.

  1. Site loads in under 2 seconds on a phone

    Mobile traffic dominates HVAC, plumbing, and electrical search queries — Google reports 60%+ of local service queries come from phones. If your site takes 5 seconds to load on a phone, you've already lost the lead before anyone reads anything. Lighthouse scores are Google's own measure of this; sites at 50 Performance are roughly 3x slower than sites at 100.

  2. Hands-off technical maintenance

    Whether the agency handles hosting, security patches, SSL renewals, performance tuning, and the inevitable 'something just broke' calls — or whether you're expected to chase a webmaster yourself. Contractors don't have time to debug DNS at 9pm. This is the recurring-service value the price tag is buying.

  3. Custom-designed for your business

    Whether your site visually distinguishes your business from the platform's other clients. Template selection means every contractor on the same platform shares a layout pattern; prospects who shop competitors notice. Custom design means yours is one of one.

  4. Ranks locally with unique service-area pages

    Google's local algorithm rewards unique content per service area. A page per town with genuinely local content — named landmarks, real ZIP codes, references to local building stock — outranks a single 'we serve these towns' list page. Twelve unique pages of 250+ words each can drive 4-8x more organic local traffic than a templated alternative.

  5. Show service prices on your site

    Most contractors hide prices because they're afraid customers will balk. The data says the opposite happens: pricing-transparent contractors get higher-intent leads because prospects self-qualify before calling. The contractors who hide prices spend more time on phone calls with people who weren't going to buy anyway.

  6. Takes booking requests with real availability

    Lets prospects book a quote visit themselves, on your real availability, without phone tag. Industry data suggests contractors lose 30-40% of inbound leads to phone-tag friction alone — the prospect calls, you can't answer, you call back later, they've already moved on.

  7. You can leave and take everything with you

    If you decide the relationship isn't working, can you walk away with the site intact? Most agencies build on proprietary platforms; you cancel, the site goes dark and you start from zero. The substantive question to ask any vendor: 'If I cancel, do I get a working site?'

  8. Contract length required

    Whether you sign a 1-month, 12-month, or 24-month commitment. Long contracts let agencies overcharge with no off-ramp. The defense agencies offer is 'we need the commitment to recoup setup costs' — which is fair, but a separate build fee (paid up front) addresses that without locking you in monthly.

  9. All-in first-year cost

    What you'll actually spend in year one — build fee plus 12 months of recurring. Comparing monthly costs alone hides the agency upcharges that live in 'setup,' 'onboarding,' 'optimization,' and 'reporting' line items. The first-year number is the honest one.

  10. Reviews automation

    Whether the platform automatically sends review-request texts or emails to customers after service. This is NiceJob's strongest feature; their core product. ConvertSprout offers it as an add-on or via a partner integration — not the same depth.

  11. Paid ads management

    Whether the agency runs Google Ads, Facebook, or LinkedIn campaigns on your behalf. This is Scorpion's strongest feature. ConvertSprout doesn't manage ads — we refer to specialist PPC agencies who do it better than a generalist could.

When to choose someone else

If one of these describes you, here's where to go.

Not every contractor needs what ConvertSprout sells. The four blocks below cover the cases where a competitor is the better fit. The fifth block — when ConvertSprout is right — comes last so it doesn't read as defensive.

Choose NiceJob if

NiceJob

  • You already have a website you don't want to replace
  • Your primary need is automated review collection (texts after service)
  • Your budget is strictly under $250/mo
  • You're OK with a templated look for the basic site they offer

Choose Scorpion if

Scorpion

  • You have $30K+/year budget for the website + marketing combined
  • You want one vendor handling SEO, PPC, lead nurture, and the site
  • You can commit to a 12-24 month contract
  • You're OK with proprietary CMS lock-in (site goes with you only on their terms)

Choose a WordPress agency if

A WordPress agency

  • You already work with a marketing agency you trust on WordPress
  • You need specific WooCommerce / e-commerce functionality
  • You want a familiar CMS the broader market knows (easier to find contractors later)
  • Your budget allows $1,000-$2,000/mo for ongoing maintenance

Choose Wix or Squarespace if

Wix or Squarespace

  • Your budget is under $50/mo total
  • You want to build and edit the site yourself
  • You're OK with a templated design (prospects who shop competitors will notice)
  • You don't need local-SEO depth (one location, generic service area)

Choose ConvertSprout if

ConvertSprout

  • You want a website that looks like your business, not like a template
  • You want Lighthouse-100 mobile performance because phone speed matters in your market
  • You want hands-off technical maintenance with month-to-month flexibility
  • Your budget fits the $8,000–$50,000 all-in first-year range depending on scope
  • You'd rather pay a specialist for ongoing service than chase a webmaster yourself

Still considering

Still think we might be the right fit?

If after all that you think ConvertSprout is the right choice for your business, book a 15-minute call. We'll review your current site (or sketch what we'd build), walk through pricing, and answer anything else. No pitch deck, no pressure.

What happens on the call

  • We look at your current site together (5 min)
  • We walk through what we'd build for you (5 min)
  • You ask anything you want about scope, pricing, or fit (5 min)
  • If it's not a fit, we tell you and refer you to whichever option above is
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